Text Messaging is Better Than Twitter for Food Trucks – Seriously.

SMS is More Direct to the Customer and Avoids the Twitter Noise

Amanda Brandon wrote a post not too long ago that’s worth bringing up again as the food truck craze continues to grow. The whole article is here, but below the image there are a few of her points worth mentioning…

* Twitter is a stream, not a single message. You have to Tweet and repeat a lot to get noticed.

* Your customer has to come to Twitter. Texting brings the message to their most attended possession – their phone.

* You have to ask twice for the text relationship. That’s a bigger commitment and a much better reason for a long-term marketing relationship.

Read more

Mobile Text Message Marketing on Billboards

Text Messaging is the Best Direct Response System for Advertising and Marketing

Text messaging enables customers to get more information about your product or service while on-the-go on their time, passively (or actively via two way text messaging software), putting the control in their hands as to how they’d like to interact with you. If they have a feature (non-smart) phone, they can still get great info, but if they have a smart phone, you can reply with links to mobile websites, videos, social media pages, etc to engage them further.

Text Message Marketing on a Billboard in Los Angeles

Author Rewrites ‘Alice in Wonderland’ in Text Messages

A cool update to a classic, using text messaging. The book was written by SMJ Crimp and illustrated by Arielle Jessop ($5.99 kindle edition on Amazon).

Description:
OMGoodness, LOL, Alice a direct descendent of the original wonderland character lives in New York and finds her own Wonderland in Central Park while wondering with her 303 (Mum). Little Alice then tells the tale in txt language to her BF who writes it down in her cell phone. Alice, who is NARK (not a rich kid) btw inherits her piano teachers West Side apartment and moves from the Bronx. She loves the Yankee’s, Juicy clothes, Dylan’s candy bar, and of course Alice’s T cup. This is a great story for anyone who loves to text and for kids of all ages. It is inspired by the genius of Lewis Carroll and is a must read for anyone who loves New York and the original Alice too!

Snippet from the Article:
“Alice’s Adventures in NYC Wonderland – The Text Generation” tells the story of “Little” Alice, a typical New York City teen who “luvs” her iPhone, “Fbook,” Harry Potter, Juicy Couture clothes and Dylan’s Candy Bar. She was born in the Bronx (like J.Lo + Sean P!), but moves to the Upper West Side. Read more: http://www.dnainfo.com/20110913/midtown/author-rewrites-alice-wonderland-text-messages#ixzz1Xu0Bo7G3

Found on DNAInfo.com

Event Text Messaging – SMS Polls, Surveys and Audience Response at Live Events, Conferences and Meetings

Event Text Messaging

This 10 slide deck goes over 5 ways text messaging can be used to improve events and conferences by utilizing text to screen technologies. Using text to screen (aka text 2 screen or text-to-screen) makes an event more interactive and enables anyone in the audience to get involved, creating an enhanced event experience for event organizers and managers.

People Are Literally Texting from Everywhere

99% of All Mobile Phones Are Text Messaging Enabled.

If you are a business owner or manager and you want to be truly accessible to your customers or employees, being text message enabled is paramount. There are many different types of text messaging service providers, but proceed with caution. The cheapest is not always the best. Determine your goals, your level of technical expertise and find a text messaging application service provider who can handle your needs to get you implemented and manage customer service when you or your employees have questions later.

Text messaging on board the mv Bretagne, St Malo to Portsmouth

SMS Text Messaging in Churches – Mobile Questions and Answers

Great article by Edward Burtle. The only thing we want to chime in with is the fact that text messaging is not just for youth groups. Texting is for everyone and consumers age 50 and over are the fastest growing text messaging group!

Churches Using SMS Text Messaging To Engage Youth Groups
by: Edward Burtle

 

The most apparent group that can be moved to become more involved in the church is the young church goers. As the church utilizes sending and receiving information via SMS text messaging it will teach the youngest members not only more about the church but it will create a feeling of community. This method of communication is second nature to today’s youth, so it will make it easier for them to connect with and discuss things with the older church members.

Churches are now trying to move in another direction to add younger church goers to their flocks. Churches are now sending out SMS text messages to get information out and to ask their congregation questions via text messaging. While some churches have never latched on to the computer age and never contemplated sending emails, some churches have already advanced past the email stage using text messages for churches.

Text messaging for churches is a new way to stay in touch with the congregation that is immediate and effective. A pastor can prepare his sermon by sending out a question to his congregation via text and uses their responses in his sermon. It is a way to keep the congregation involved in church, while at the same time keeping them engaged listening for a response they may have given. It is a great way to get the pastor and the congregation on the same page.

Mobile marketing companies are utilizing text message marketing all the time so why can’t churches get their share of pie? Churches can use the text message to increase attendance on Sunday or just ask their congregation what they would like to see that would improve their experience in church.

Older members of the congregation may see SMS text messages as invasive or too high tech. Even the older members of the congregation will soon understand that SMS text messages could change the face of the church experience forever. The possibilities can be endless by using SMS text messages for everything from daily devotionals, to activity updates, to ad hoc giveaways to keep the congregation involved.

Another positive aspect of text messaging for churches is the process of collections for church programs or charities. Text messages can be sent out reminding the congregation of a specific charity or possibly reminders to bring clothes for Goodwill or Toys for Tots. SMS text messages are personal, so it is a great way for churches to engage their parishioners at a higher level. You can find out more by searching for iziggus. Hope this article helps.

 

About The Author

A the former IT Director of a large company. One of my many duties was to review great products and ideas.

The author invites you to visit:
http://www.iziggus.com

 

Get Competitive: Mobile Text Messaging for Businesses [Facts and Stats]

People often want to see the “proof” that something is worth doing and in business it makes even more sense. If you’re going to dive in, especially where a new technology or process is concerned, it helps to know that something is proven and will be used.

There’s a recent Mosio blog post called The Competitive Advantages of Mobile Text Messaging: Stats, Facts and Figures that lists some great reasons why businesses should care with one specific fact: Customers are texting more than they are talking on the phone. They text with friends, family and co-workers. Companies who implement text messaging capabilities into their service offerings, whether it is for customer service, market research, answering questions or taking orders have an immediate advantage over the competition. The key is to choose the right vendor, which is another post in and of itself.

We’ve listed a few facts below for you and you can see the rest by visiting the link above.

“44 percent of consumers surveyed said they would rather receive product information and other marketing messages through SMS campaigns than via any other channel.”
Direct Marketing Association, July 2008

Texting Is an Underutilized Customer Engagement Tool
– Article by 1to1 Media, Insight and Best Practices from the Customer Strategy Experts

Happy texting,

The Business Text Messaging Blog