This video has some great imagery in it from the old school days of mobile phones. “The future is now” couldn’t be more true in communicating with your customers. Everyone is mobile and if you’re not communicating with your customers on their mobile devices, you should assume your competition is.
Most consumers don’t have smart phones and even for those who do, implementing text messaging to your business is one of the best ways you can reach (and be reached by) your target customers. Text messaging is available on 99% of mobile phones and in the US, 95% of mobile consumers have texting as part of their monthly plan.