SMS is More Direct to the Customer and Avoids the Twitter Noise
Amanda Brandon wrote a post not too long ago that’s worth bringing up again as the food truck craze continues to grow. The whole article is here, but below the image there are a few of her points worth mentioning…
* Twitter is a stream, not a single message. You have to Tweet and repeat a lot to get noticed.
* Your customer has to come to Twitter. Texting brings the message to their most attended possession – their phone.
* You have to ask twice for the text relationship. That’s a bigger commitment and a much better reason for a long-term marketing relationship.